Successful designs spark from creative collaboration. Our approach to design involves a listening, research and discovery phase followed by concept development and three rounds of revisions to ensure their most desired marketing goals are met. We specialize in integrating strategically selected color palettes, typography, key words and marketing collateral renderings in order to reflect how the visual identity will perform across print and digital materials. Below are some of our design offering descriptions with samples to the left.
Brand Research | Matchbox Marketing will provide a questionnaire to help articulate the unique needs of your business. The visual identities of competitors will be surveyed – brand research sets the direction for the design work to come.
Logo Design | After completing research and establishing a direction, preliminary sketches and drafts will be created and refined. Three to four logo concepts will be presented. The top design selected will be refined and includes a final bundle of files for every application, from print to web to promotional items, etc. Unrestricted usage rights will be provided.
Color Specs | A document listing logo colors and specifications will be provided – specifically those used by print vendors and web developers to ensure brand colors will match across different applications. Example: Pantone, CMYK, RGB, and hexadecimal codes.
Brand Identity Guide | A reference document including logo and visual elements of unique logo design and visual brand elements. This guide can be referred to after logo completion in order to maintain unique branding.
Business Card | Template and cards created for up to five staff members.
Flyer | Flyer designed with unique branding elements incorporated. Client or copywriter to supply the copy.
Brochure | Brochure designed with unique branding elements incorporated. Client or copywriter to supply the copy.
Letterhead | Custom letterhead designed on traditional or Microsoft Word file
Social Media Graphics | Custom uniquely designed images sized for up to three social media platforms
